Cardiff Metropolitan University
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The impact of Emotions on Consumer Behaviour in Post Covid Environment: A Neuromarketing Perspective

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conference contribution
posted on 2021-05-18, 19:19 authored by Muhammad Mushtaq
This review paper explicates the crucial role emotions play in better understanding consumer behaviour in the post covid world in areas such as pricing, advertising, consumer preferences and decision making.

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    AMI Conference 2021

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    Keywords

    Consumer NeuroscienceEmotionsConsumer BehaviourDecision makingPreferencesPost Covid BehavioursBusiness Information Management (incl. Records, Knowledge and Information Management, and Intelligence)

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    CC BY-NC 4.0

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