Cardiff Metropolitan University
Browse
1/1
2 files

The impact of Emotions on Consumer Behaviour in Post Covid Environment: A Neuromarketing Perspective

Download all (308.78 kB)
conference contribution
posted on 2021-05-18, 19:19 authored by Muhammad Mushtaq
This review paper explicates the crucial role emotions play in better understanding consumer behaviour in the post covid world in areas such as pricing, advertising, consumer preferences and decision making.

History

Usage metrics

    AMI Conference 2021

    Categories

    Keywords

    Consumer NeuroscienceEmotionsConsumer BehaviourDecision makingPreferencesPost Covid BehavioursBusiness Information Management (incl. Records, Knowledge and Information Management, and Intelligence)

    Licence

    CC BY-NC 4.0

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC