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Strategic Marketing with Customer Centrality as the New Normal: A Case Study

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conference contribution
posted on 2021-05-18, 19:19 authored by Viji H. Y
The marketing related activities within the company are managed by a dedicated business development department. This case study explores the theory in details and maps how this theory is used in practice for a leading aircraft simulation company.

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    AMI Conference 2021

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    Keywords

    Strategic MarketingCustomer AcquisitionRetentionMarketing Research Methodology

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    CC BY-NC 4.0

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