Cardiff Metropolitan University
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Re-Globalisation of European Multinational Corporations: A new framework to respond to the uncertain environment

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conference contribution
posted on 2023-05-13, 11:57 authored by Eloi Letzelter, Yongjiang Shi, Zheng LiuZheng Liu


In the last ten years, manufacturing globalisation has been facing several challenges Manufacturing FDs have seen a strong growth since the 80s, increasing even more with china joining the WTO. However, between 2010 and 2019, the growth of GDP and FDI were aligned, and a series of event (e.g. Brexit, US-China trade war) have shown the limits of globalisation. COVID-19 has even more paused global trade. Necessity for supply chain but also strategic sovereignty considerations have pushed companies and governments to adapt and grow. 

The purpose of this paper is to present driving forces of a new business environment and explore new design principles of manufacturing and supply chain globalisation in reaction and anticipation. Specifically, the objectives are:

- Determine what the main drivers of a ‘global reset’ are,

- Explore how companies are reacting and what they are implementing due to such drivers of reconfiguration,

- Identify what the new long-term designs of an optimal industrial footprint, supply chain configuration and value-chain organisation and coordination are.