Impact of Augmented Reality on Website Quality and Purchase Intention

The Covid-19 pandemic has unleashed the growing need of the market where almost all the organizations are expected to be staged online. The competition is rapidly getting fiercer and the e-commerce industry has witnessed a rush in the new entrants. As per the IBEF report (2021), Indian e-commerce has changed the way people do business. From US$ 38.5 billion in 2017, the Indian e-commerce market is projected to expand to US$ 200 billion by 2026. A rise in internet and mobile penetration has sparked much of the industry's growth