Thesis- PhD 2020.pdf (2.37 MB)
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The influence of materialistic values and hedonic values on compulsive buying behaviour: Study on Pakistani shoppers

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posted on 25.09.2020, 12:29 authored by Maryam Iqbal Kiani

The following study is aimed at examination and analysis of the influence of hedonic and 0materialistic values on compulsive buying behaviour among Pakistani shoppers. The study has followed a mixed design for research combining both qualitative and quantitative methods. The data has been collected through primary and secondary means but the core focus has been primary data for purpose of analysis and presentation of results.





School of Management