E-Communication Adoption and its Impact on SMEs: A Case of Bangladesh

This study, which is made up of two phases, adopts pragmatism paradigm and both the qualitative and the quantitative approaches. In the first phase, the quantitative data have been collected from 470 Bangladeshi SMEs (E-communication adopted: 220 and not yet adopted: 250), from Dhaka division considering each type of SMEs listed by the Ministry of Industry of Bangladesh (2013), and the results revealed the strong dominance of clan culture on Bangladeshi SMEs which affects the e-communication adoption. In the second phase, to examine the government roles and the service providers’ strategies; interviews have been conducted with 22 banking industry representatives of Bangladesh because they are directly related to provide e-communication facilities for SMEs and the findings showed a huge difference in the views relating to e-communication among the service providers, government and SMEs.