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Service-Dominant Logic: Transforming retailer and supplier value co-creation post COVID-19

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posted on 2022-05-17, 20:02 authored by Michael Benson, Keith Glanfield, Craig Hirst, Susan Wakenshaw

  

Presentation for the AMI Conference 2022

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    AMI Conference 2022

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    Keywords

    Retail Category ManagementCategory CaptainService Dominant Logicvalue co-creation

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    CC BY 4.0

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