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Gen Z and The Sustainability Paradox: Exploring marketing strategies within the pre-loved charity sector to appeal to Gen Z’s evolving consumption habits.
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presentation
posted on 2022-05-17, 18:45
authored by
Jo Tidy
,
Catrin Cousins
Catrin Cousins
Presentation for the AMI Conference 2022
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AMI Conference 2022
Categories
Marketing management (incl. strategy and customer relations)
Keywords
Gen Z
Social media use
Customer Journeys
Consumer Shift
Digital Consumer
Pre- Loved Market
Charity
Fashion
sustainability
Experiential marketing
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CC BY 4.0
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CC BY 4.0