Gen Z and The Sustainability Paradox: Exploring marketing strategies within the pre-loved charity sector to appeal to Gen Z’s evolving consumption habits.

https://doi.org/10.25401/cardiffmet.19782514

presentation

posted on 2022-05-17, 18:45 authored by Jo Tidy, Catrin CousinsCatrin Cousins

<p> </p> <p>Presentation for the AMI Conference 2022</p>

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Marketing management (incl. strategy and customer relations)

Keywords

Gen Z Social media use Customer Journeys Consumer Shift Digital Consumer Pre- Loved Market Charity Fashion sustainability Experiential marketing

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