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An Artificial Neural Network approach for predicting antecedents of m-commerce loyalty
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posted on 2022-05-17, 19:44
authored by
Dr. S. Saibaba
Presentation for the AMI Conference 2022
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AMI Conference 2022
Categories
Business process management
Keywords
Artificial neural network
M-Commerce
customer loyalty
Satisfaction
perceived risk
price saving orientation
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CC BY 4.0
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