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A marketing conundrum: resolving the contradictions and primacy claims between the brand experience or customer experience literature and marketing scholars

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posted on 2022-05-17, 19:22 authored by Poorvi Agarwal, Keith Glanfield, Ahmed Almoraish, Nicola BoltonNicola Bolton

  

Presentation for the AMI Conference 2022

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    AMI Conference 2022

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