DOCUMENT
AMI2022_paper_0360.pdf (404.97 kB)
PRESENTATION
Agarwal _ Marketing Conundrum.pptx (2.84 MB)
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A marketing conundrum: resolving the contradictions and primacy claims between the brand experience or customer experience literature and marketing scholars
presentation
posted on 2022-05-17, 19:22 authored by Poorvi Agarwal, Keith Glanfield, Ahmed Almoraish, Nicola BoltonNicola Bolton
Presentation for the AMI Conference 2022
