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Your Guess is as Good as Mine: Finding Your Way on Board a Cruise Ship

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journal contribution
posted on 2022-02-15, 12:01 authored by Julia FallonJulia Fallon, Paul A. Symonds, Valeria Lo Iacono
Wayfinding on board a large cruise ship might be mistakenly thought to be easy and straightforward, and this may well account for the absence of literature on this topic. This paper will address this gap by exploring and exposing the influences that shape our everyday practices while cruising, itself a moving experience, carrying us by consent across the seas to distant shores. The need to address on-site experiences is not as Pearce (2011) points out, always fully investigated in post-holiday satisfaction surveys, and so this exploration of how passengers react and respond to their cruise ship surroundings exposes the scale, and sometimes overwhelming enormity, of some of these vessels now selling a mass tourism product.


Published in

Interdisciplinary Journal of Signage and Wayfinding


Academic Advisory Council for Signage Research and Education


  • VoR (Version of Record)


Fallon, J., Symonds, P. and Lo Iacono, V. (2019) 'Your Guess is as Good as Mine: Finding Your Way on Board a Cruise Ship', Interdisciplinary Journal of Signage and Wayfinding, 3(2), pp.12-20. DOI: 10.15763/issn.2470-9670.2019.v3.i2.a46

Cardiff Met Affiliation

  • Cardiff School of Management

Cardiff Met Authors

Julia Fallon Paul Symonds Valeria Lo Iacono

Cardiff Met Research Centre/Group

  • Welsh Centre for Business and Management Research

Copyright Holder

  • © The Authors


  • en