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Tourism’s lost leaders: Analysing gender and performance

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journal contribution
posted on 2022-02-22, 16:45 authored by Annette Pritchard, Nigel Morgan
Higher education is increasingly engaged with diversity initiatives, especially those focused on women in academic leadership, whilst there is an evolving literature across the humanities and the social, management and natural sciences, critiquing academia’s gendered hierarchies. In contrast, senior academics in the field of tourism management have largely eluded similar sustained analysis. This paper builds on recent gender-aware studies of tourism’s leading academics with three aims. Firstly, to widen evidence of gendering in tourism’s academic leadership by scrutinizing and contextualizing performance indicators, which make and mark its leaders and shape its knowledge canon. Secondly, since critique alone cannot lead to transformation, the paper seeks to ‘undo’ gender in tourism’s academy. Thirdly the paper presents interventions to accelerate academic gender equity.


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Annals of Tourism Research




  • AM (Accepted Manuscript)


Pritchard, A. and Morgan, N. (2017) 'Tourism’s lost leaders: Analysing gender and performance', Annals of Tourism Research, 63, pp.34-47. DOI: 10.1016/j.annals.2016.12.011

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Cardiff Met Affiliation

  • Cardiff School of Management

Cardiff Met Research Centre/Group

  • WCTR (Welsh Centre for Tourism Research)

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  • © The Publisher


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