Cardiff Metropolitan University
1-s2.0-S2772655X23000356-main.pdf (1.51 MB)

Solar Energy in Jordan: Investigating Challenges and Opportunities of Using Domestic Solar Energy Systems

Download (1.51 MB)
journal contribution
posted on 2023-06-19, 13:47 authored by Amin Al-Habaibeh, Bashar Al-haj Moh'd, Hiba MassoudHiba Massoud, Onyebuchi Benjamin Nweke, Mohammad Al Takrouri, Bashar E.A. Badr

 With the recent global increase in fossil energy prices post Covid-19 and the drive to enhance sustainability towards NetZero, renewable energy is becoming one of the key global technologies to power societies at an affordable cost. This paper presents a novel study in relation to solar energy use in residential dwellings in Jordan, to discuss the benefits and challenges of using domestic solar energy systems within the current context of increasing energy prices. The Self-Determination Theory and Maslow's Hierarchical Theory are discussed in-line with the findings. This study, in addition to literature review, has utilised qualitative and quantitative data collected from an on-line survey with 366 participants to investigate Jordanian consumers' energy consumption behaviour, perception of renewables, and major factors influencing solar energy adoption. The novelty of this study that it provides a bench mark of affordability for future initiatives. The Jordan Renewable Energy & Energy Efficiency Fund is currently creating several initiatives to drive the society to adopt renewable energy. The results of this study will help to identify the crucial factors that could be hindering the adoption and expansion of renewables, particularly solar energy. This work has investigated awareness, motivation, difficulties, affordability and level of satisfaction in relation to solar energy in domestic dwellings. The results of this study have shown that Jordanians believe that financial affordability and awareness are both crucial for utilising renewables. For current users of solar systems, there is an increased satisfaction in their performance levels. However, energy storage is critical for enhancing the implementation of solar energy due to the complexity of grid-connected systems and the need for off-grid installations. Therefore, if renewable energy providers and governmental bodies aim to expand the implementation of solar energy technology and enhance public engagement, then it can be suggested that they should expand the promotion process of solar energy through platforms and further initiatives that engage with the public and subsidise the cost to provide more affordable solar energy systems for residential dwellings. The aim is to decrease carbon emission, reduce energy cost and enhance sustainability towards Net Zero Carbon emission. 


Published in

World Development Sustainability




  • AM (Accepted Manuscript)


Al-Habaibeh, A., Moh'd, B. A. H., Massoud, H., Nweke, O. B., Al Takrouri, M., & Badr, B. E. (2023) 'Solar Energy in Jordan: Investigating Challenges and Opportunities of Using Domestic Solar Energy Systems', World Development Sustainability, 100077. doi: 10.1016/j.wds.2023.100077

Electronic ISSN


Cardiff Met Affiliation

  • Cardiff School of Management

Cardiff Met Authors

Hiba Massoud

Cardiff Met Research Centre/Group

  • Welsh Centre for Business and Management Research

Copyright Holder

  • © The Authors


  • en

Usage metrics

    Welsh Centre for Business and Management Research - Journal Articles


    Ref. manager