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Let’s get physical: Stories of entrepreneurial activity from sports coaches/instructors

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journal contribution
posted on 2022-02-18, 15:52 authored by Paul Jones, Amanda Jones, Nicola Williams-Burnett, Vanessa Ratten
The study explores the entrepreneurial experiences of sport coaches/instructors and their operation, thus contributing to a nascent literature. There is minimal literature evaluating entrepreneurial experiences in different occupational contexts. This is particularly true in newer entrepreneurial occupations such as sports coaches/instructors and how they function as business owners. This study considers the challenges, drivers, motivations and perceptions sport coaches/instructors exhibit and face. The results provided a plurality of diverse practice and attitudes towards self-employment sports coaches/instructors. In terms of motivations, respondents revealed both necessity and personal enjoyment as a driver to career choice. Respondents stressed the challenges involved with self-employment sports coaching, which included time management and problems with financing the business.


Published in

The International Journal of Entrepreneurship and Innovation




AM (Accepted Manuscript)


Jones, P., Jones, A., Williams-Burnett, N. and Ratten, V. (2017) 'Let’s get physical: Stories of entrepreneurial activity from sports coaches/instructors', The International Journal of Entrepreneurship and Innovation, 18(4), pp.219-230

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Cardiff Met Affiliation

  • Cardiff School of Management

Cardiff Met Authors

Nicola Williams-Burnett

Cardiff Met Research Centre/Group

  • Welsh Centre for Business and Management Research

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