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Food safety communication in YouTube video-recipes

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journal contribution
posted on 2023-01-17, 11:57 authored by Naomi J. Melville, Ruth FairchildRuth Fairchild, Ellen W. Evans


Purpose: Given the popularity of online video-recipes, the purpose of this study was to explore the potential communication of food safety malpractices in YouTube video-recipes. 

Design/methodology/approach: Content-analysis of purposively sampled, high-risk chicken salad video-recipes (n=38) using an observational checklist was undertaken. The checklist was based upon the requirements of the Partnership for Food Safety Education ‘Safe Recipe Style Guide’, which was annotated with visual and verbal communication of food safety practices being ‘best practice’, ‘inadequate’ or ‘absent’.  

Findings: None of the observed video-recipes showed visual handwashing at the start of the recipe. Furthermore, there was a distinct lack of visual communication of handwashing during the video-recipes.  

Research Implications: The lack of visual and verbal food safety communications within video-recipes indicates a failure to adequately inform consumers of risks and safeguarding practices. 

Originality: Previous research has focused on communication of food safety practices in broadcasted television cookery programmes and published recipe books; this research extends consumer foods safety research to include resources commonly used by consumers to obtain meal inspiration. To date, this is the first study that has utilised the ‘Safe recipe style guide’ as a tool to assess inclusion of food safety messages.


Published in

British Food Journal




  • AM (Accepted Manuscript)


Melville, N., Fairchild, R. and Evans, E.W. (2023) 'Food safety communication in YouTube video recipes', British Food Journal, Vol. ahead-of-print No. ahead-of-print.

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Cardiff Met Affiliation

  • Cardiff School of Sport and Health Sciences

Cardiff Met Authors

Ruth Fairchild Ellen Evans

Copyright Holder

  • © The Publisher


  • en