Cardiff Metropolitan University
Exploring UK media s influences on public perceptions of LGBTQIA representations at pride festivals.pdf (1.8 MB)

Exploring UK media’s influences on public perceptions of LGBTQIA+ representations at pride festivals

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journal contribution
posted on 2022-04-04, 14:39 authored by Natalia Crees, Helene Grousset-Rees, Vicky RichardsVicky Richards, Karen Davies, Emmet McLoughlinEmmet McLoughlin
Pride and festivals have contributed significantly to social change by increased visibility and campaigning for gay rights, highlighting the importance of the events industry in enhancing the LGBTQIA+ movement’s representation. This has not been reflected in research with a lack of convergence between queer, social-cognitive behaviour and communication theories. This study addresses this gap by investigating the UK?news media’s representations of Pride and their impact on public perceptions of the LGBTQIA+ community. ‘Sentiwordnet’ opinion mining software was used to analyse media representations of pride in eight UK newspapers. Selected images and headlines were then embedded into a survey to understand image perception, headline correlation and exposure to different media types. The study found limited influence of traditional news media on participants’ perceptions of pride, despite some negative framing. Fifth estate journalism emerges as positive and influential, revealing a shift in media representation influences. The paper proposes a revised framework incorporating the Fifth estate when measuring public perceptions of LGBTQIA+.


Published in

Journal of Policy Research in Tourism, Leisure and Events


Taylor & Francis


  • VoR (Version of Record)


Crees, N., Grousset-Rees, H., Richards, V., Davies, K. and McLoughlin, E. (2022) 'Exploring UK media’s influences on public perceptions of LGBTQIA+ representations at pride festivals', Journal of Policy Research in Tourism, Leisure and Events, pp.1-21.

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Cardiff Met Affiliation

  • Cardiff School of Management

Cardiff Met Authors

Helene Grousset-Rees Vicky Richards Karen Davies Emmet McLoughlin

Cardiff Met Research Centre/Group

  • WCTR (Welsh Centre for Tourism Research)

Copyright Holder

  • © The Authors


  • en