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Daily Deals in the Mediterranean Region: A Data Analytics Approach

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posted on 2022-02-15, 16:31 authored by Luka Tomat, Miha Bratec, Katarzyna MinorKatarzyna Minor, Marko Budler
Daily Deal (DD) websites have established themselves as an inventory distribution channel for hotels, yet they remain a largely underexplored topic in tourism. This paper seeks to provide insights into the nature of high-end DD websites through data analysis of individual offers’ attributes, obtained by direct observation of three main hotel-focused DD websites and one review website. The preliminary analysis of the data reveals that specialised DDs are a marketplace for quality hotels that can be considered as a semi-permanent form of a distribution channel. The outcomes challenge the currently established literature by offering a novel perspective and a more in-depth understanding of DDs and their use by the hoteliers as a marketing tool and inventory distribution channel.

History

Published in

e-Review of Tourism Research

Publisher

Texas A&M University

Version

  • VoR (Version of Record)

Citation

Tomat, L., Bratec, M., Minor, K. and Budler, M. (2019) 'Daily Deals in the Mediterranean Region: A Data Analytics Approach', e-Review of Tourism Research, 16 No.2/3, pp.13-23

Electronic ISSN

1941-5842

Cardiff Met Affiliation

  • Cardiff School of Management

Cardiff Met Authors

Katarzyna Minor

Cardiff Met Research Centre/Group

  • WCTR (Welsh Centre for Tourism Research)

Copyright Holder

  • © The Authors

Language

  • en

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