The Story of a High Street

In 2023 Corsham was chosen to take part in a unique new project sharing and celebrating people and places along and around its High Street. The project was supported by Corsham Town Council to drive the positive change and growth the town wants to see, and the research supported by Cardiff Metropolitan University (and led by Professor Brian Morgan at its School of Management). It is part of a wider programme called StoryArcs (part of The Story Society) based at Bath Spa University. It’s looking to map out the use and value of story (and story skills) in different settings.