Nascent literature indicates the Welsh Construction industry is known for its substantial challenges from many perspectives, however a consistent theme is the challenging levels of fragmentation across the construction supply chain. The traditional view of the construction supply chain is the linear top-down process; however, the recent perspective has shifted towards a more collaborative form of integrating better relationships between the different levels of firms, (Donyavi et al., 2023). Change is inevitable especially with the increased focus development of a circular economy and sustainable practices and the part they need to play within the construction sector.