The impact of Emotions on Consumer Behaviour in Post Covid Environment: A Neuromarketing Perspective

Mushtaq, Muhammad

doi:10.25401/cardiffmet.14614266.v1

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The impact of Emotions on Consumer Behaviour in Post Covid Environment: A Neuromarketing Perspective

conference contribution

posted on 2021-05-18, 19:19 authored by Muhammad Mushtaq

This review paper explicates the crucial role emotions play in better understanding consumer behaviour in the post covid world in areas such as pricing, advertising, consumer preferences and decision making.

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Consumer Neuroscience Emotions Consumer Behaviour Decision making Preferences Post Covid Behaviours Business Information Management (incl. Records, Knowledge and Information Management, and Intelligence)

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CC BY-NC 4.0

The impact of Emotions on Consumer Behaviour in Post Covid Environment: A Neuromarketing Perspective

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