Innovation for a Circular Economy – findings from a ‘thought leadership’ project undertaken for Innovate UK

<p>This ‘thought piece’ considers ways in which the concept of Circular Economy (CE) might be redefined within the innovation ecosystem. The findings of this report suggest that a distinction needs to be made between the innovation activities of circular economy SMEs as opposed to SMEs undertaking CE innovation, and that a CE programme for SMEs should be a focus for innovation policy. Through a literature review, a less reductive definition of the CE - traditionally associated with ‘recycling’ - in sustainability innovation, emerges. The aim of this report is to provide insights to Innovate UK about how policy can support a CE paradigm shift that can fundamentally change the social and business mindsets around sustainability and CE implementation. </p>