Impact - Underpinning Research - LCD Model for Creativity

A new model for supporting creativity in research organisations

It is generally recognised that creativity is crucial in research organisations to enable breakthrough ideas and the discovery of new solutions that are novel, valuable and substantive. However, knowing how to cultivate a culture of creativity inside a research organisation is often not so clear. We present a new model, called the LCD Model, for supporting creativity in research organisations that builds on previous models, but emphasises the importance of the ‘State of Being’ of the researcher to enhance creativity and how that can be supported. The model aims to support sustained creativity and is derived from a number of empirical studies conducted over recent years as well as from personal experiences working in research organisations over the last twenty years. The model is explained in detail together with why each of the elements of the model is important based on our research findings and the findings of others. We also highlight the importance of the dynamic movement between the different elements to cultivate creativity, with the researcher’s ‘state of being’ at the centre of the process. In conclusion, we discuss how the model can be implemented inside a research organisation to support and enhance the creativity of individual researchers and the research organisation as a whole.