Human-Machine Collaboration in Strategy Formulation

Artificial Intelligence (AI) is used increasingly to solve business problems (Iansiti and Lakhani 2020). The emergence of Generative Artificial Intelligence (GAI), tools such as ChatGPT, GitHub Copilot, and DALL-E, has attracted particular attention (Brynjolfsson et al. 2023) and the next stage of GAI may be even more transformative, with an evolution from knowledge-based GAI powered tools, such as chatbots that answer questions and generate content, to GAI–enabled “agents” that use foundation models to execute complex, multistep workflows (Yee et al., 2024).