Cardiff Metropolitan University
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Enhancing the Visitor Experience in the time of COVID 19: The use of AI Robotics in Pembrokeshire Coastal Pathway

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conference contribution
posted on 2022-02-25, 11:55 authored by Katarzyna MinorKatarzyna Minor, Emmet McLoughlinEmmet McLoughlin, Vicky RichardsVicky Richards
AI and Robots represent a major innovation opportunity for the tourism sector, and their potential impact and application offer several new opportunities to enhance and develop the visitor experience. Nevertheless, there has been limited academic research on the use of robots, together with a limited number of destinations embracing this technology. Focusing on the Pembrokeshire Coastal Path, this research paper outlines how a multi methodological approach could be utilised to examine the use of AI and robotics in helping to enhance the visitor experience during the ongoing COVID-19 pandemic. The researchers anticipate that outcomes from such a study could not only provide theoretical contributions in the area of addressing concerns about accessibility in tourism and leisure settings, but also serve to inform both academia and the wider tourism industry to the benefits such technology can have towards enhancing the visitor experience within social distancing parameters


Presented at

ENTER 2021 eTourism Conference, January 19–22

Published in

Information and Communication Technologies in Tourism 2021




  • VoR (Version of Record)


Minor K., McLoughlin E., Richards V. (2021) Enhancing the Visitor Experience in the Time of COVID 19: The Use of AI Robotics in Pembrokeshire Coastal Pathway. In: Wörndl W., Koo C., Stienmetz J.L. (eds) Information and Communication Technologies in Tourism 2021. Springer, Cham., pp 570-577



Cardiff Met Affiliation

  • Cardiff School of Management

Cardiff Met Authors

Katarzyna Minor Emmet McLoughlin Vicky Richards

Cardiff Met Research Centre/Group

  • WCTR (Welsh Centre for Tourism Research)

Copyright Holder

  • © The Authors


  • en