Cardiff Metropolitan University
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Emergent Strategy in Higher Education: Postmodern Digital and the Future?

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conference contribution
posted on 2023-05-16, 19:08 authored by Mohamed Ashmel Mohamed Hashim, Issam Tlemsani, Robin Matthews, Rachel Mason-JonesRachel Mason-Jones, Vera NdrecajVera Ndrecaj

Mintzberg’s version of emergent strategy is based on the idea that strategies are contingent on circumstances that change from time to time often very rapidly and therefore papers focused on strategy and detailed planning are limited in their practical application. The word strategy as far as Mintzberg is concerned is anathema, therefore, introducing a concept that has a misconception embedded in it. This paper claims that education for sustainable development and higher education institutions’ survival depends on adopting postmodern thinking, in other words, digital transformation. 


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    AMI Conference 2023