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Daily Deals Usage in the Pandemic Context of the Slovenian Hotels: Technology Adoption Perspective

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conference contribution
posted on 2023-06-16, 09:29 authored by Miha Bratec, Petra Zabukovec Baruca, Katarzyna MinorKatarzyna Minor

 This paper analyses the usage of Daily Deals (DDs) in the COVID-19 pandemic context. A constructivist approach and grounded theory methodology are applied to study the managerial DDs usage in Slovenian hotels. The results show a predominance of organisational and external environmental factors, such as government regulation, linking structures, and industry characteristics, on the usage of DDs. These are shown in a conceptual DDs usage model. The study contributes to the hotel digital marketing literature by merging the two leading technology adoption frameworks to explain the formation of attitude and usage of DDs in a specific pandemic context. 

History

Presented at

ENTER 2023 eTourism Conference, January 18-20, 2023

Published in

Information and Communication Technologies in Tourism 2023 Proceedings of the ENTER 2023 eTourism Conference, January 18-20, 2023

Publisher

Springer

Version

  • VoR (Version of Record)

Citation

Bratec, M., Baruca, P.Z., Minor, K. (2023). Daily Deals Usage in the Pandemic Context of the Slovenian Hotels: Technology Adoption Perspective. In: Ferrer-Rosell, B., Massimo, D., Berezina, K. (eds) Information and Communication Technologies in Tourism 2023. ENTER 2023. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-031-25752-0_12

Print ISSN

2198-7246

Electronic ISSN

2198-7254

ISBN

978-3-031-25751-3

Cardiff Met Affiliation

  • Cardiff School of Management

Cardiff Met Authors

Katarzyna Minor

Cardiff Met Research Centre/Group

  • WCTR (Welsh Centre for Tourism Research)

Language

  • en

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