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Daily Deals Usage in the Pandemic Context of the Slovenian Hotels: Technology Adoption Perspective
conference contribution
posted on 2023-06-16, 09:29 authored by Miha Bratec, Petra Zabukovec Baruca, Katarzyna MinorKatarzyna MinorThis paper analyses the usage of Daily Deals (DDs) in the COVID-19 pandemic context. A constructivist approach and grounded theory methodology are applied to study the managerial DDs usage in Slovenian hotels. The results show a predominance of organisational and external environmental factors, such as government regulation, linking structures, and industry characteristics, on the usage of DDs. These are shown in a conceptual DDs usage model. The study contributes to the hotel digital marketing literature by merging the two leading technology adoption frameworks to explain the formation of attitude and usage of DDs in a specific pandemic context.
History
Presented at
ENTER 2023 eTourism Conference, January 18-20, 2023Published in
Information and Communication Technologies in Tourism 2023 Proceedings of the ENTER 2023 eTourism Conference, January 18-20, 2023Publisher
SpringerVersion
- VoR (Version of Record)
Citation
Bratec, M., Baruca, P.Z., Minor, K. (2023). Daily Deals Usage in the Pandemic Context of the Slovenian Hotels: Technology Adoption Perspective. In: Ferrer-Rosell, B., Massimo, D., Berezina, K. (eds) Information and Communication Technologies in Tourism 2023. ENTER 2023. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-031-25752-0_12Print ISSN
2198-7246Electronic ISSN
2198-7254ISBN
978-3-031-25751-3Cardiff Met Affiliation
- Cardiff School of Management
Cardiff Met Authors
Katarzyna MinorCardiff Met Research Centre/Group
- WCTR (Welsh Centre for Tourism Research)
Language
- en
