Cardiff Metropolitan University
Browse

Consumer mindset in a time of crisis: Exploring the role of social media for Gen Z’s fashion consumption in 2020

Download all (6.43 MB)
conference contribution
posted on 2021-05-18, 17:14 authored by Jo Tidy
The COVID-19 pandemic has accelerated an already ongoing trend in shopping behaviour, shifting consumer preferences towards digital interactions with brands rather than traditional
brick and mortar retail.

History

Usage metrics

    AMI Conference 2021

    Categories

    Keywords

    Gen ZSocial MediaCustomer JourneysConsumer ShiftDigital ConsumerfashionCommerce, Management, Tourism and Services not elsewhere classified

    Licence

    CC BY-NC 4.0

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC