Consumer mindset in a time of crisis: Exploring the role of social media for Gen Z’s fashion consumption in 2020

Tidy, Jo

doi:10.25401/cardiffmet.14612364.v1

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Consumer mindset in a time of crisis: Exploring the role of social media for Gen Z’s fashion consumption in 2020

conference contribution

posted on 2021-05-18, 17:14 authored by Jo Tidy

The COVID-19 pandemic has accelerated an already ongoing trend in shopping behaviour, shifting consumer preferences towards digital interactions with brands rather than traditional

brick and mortar retail.

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Gen Z Social Media Customer Journeys Consumer Shift Digital Consumer fashion Commerce, Management, Tourism and Services not elsewhere classified

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CC BY-NC 4.0

Consumer mindset in a time of crisis: Exploring the role of social media for Gen Z’s fashion consumption in 2020

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