Consumer mindset in a time of crisis: Exploring the role of social media for Gen Z’s fashion consumption in 2020

Tidy, Jo

doi:10.25401/cardiffmet.14612364.v1

downloadDownload file

1/1

2 files

Consumer mindset in a time of crisis: Exploring the role of social media for Gen Z’s fashion consumption in 2020

conference contribution

posted on 2021-05-18, 17:14 authored by Jo Tidy

The COVID-19 pandemic has accelerated an already ongoing trend in shopping behaviour, shifting consumer preferences towards digital interactions with brands rather than traditional

brick and mortar retail.

History

Usage metrics

AMI Conference 2021

Keywords

Gen Z Social Media Customer Journeys Consumer Shift Digital Consumer fashion Commerce, Management, Tourism and Services not elsewhere classified

Licence

CC BY-NC 4.0

Consumer mindset in a time of crisis: Exploring the role of social media for Gen Z’s fashion consumption in 2020

History

Usage metrics

Categories

Keywords

Licence

Exports