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Jo Tidy, Cardiff metropolitan University Dr Dennis Olsen, University of west London.pdf (6.33 MB)
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Consumer mindset in a time of crisis: Exploring the role of social media for Gen Z’s fashion consumption in 2020

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conference contribution
posted on 2021-05-18, 17:14 authored by Jo Tidy
The COVID-19 pandemic has accelerated an already ongoing trend in shopping behaviour, shifting consumer preferences towards digital interactions with brands rather than traditional
brick and mortar retail.

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    AMI Conference 2021

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    Keywords

    Gen ZSocial MediaCustomer JourneysConsumer ShiftDigital ConsumerfashionCommerce, Management, Tourism and Services not elsewhere classified

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    CC BY-NC 4.0

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