Are you Being Served? The Importance of Service Innovation in Wales

Innovation is the “dynamic and competitive economic force” (United Nations, 2015) that will help the world emerge from the shadow of the global pandemic (Am et al., 2020). Innovation is defined by this study as developing new or improved products, processes and services (Baregheh, Rowley, and Sambrook, 2009), as an essential tool for growth globally. Understanding how different parts of the global economy use innovation is important for creating sustainable growth in line with UN Sustainable Development Goal 9: Industry, Innovation and Infrastructure (United Nations, 2015):

“To sustain the planet and its future population of 8.5 billion by 2030 innovation and creativity will be vital to driving more efficient and better use of resources.” (Denoncourt, 2020, p. 199)