Adventure Sport Tourism in Wales: Assessing the role, impact and development of Welsh language use

The value of AST for revitalising rural economies has been widely recognised (Costa and Chalip, 2005). Beyond economic worth, AST provision has long been associated with individual wellness and lifestyle, the educational development of children and adolescents, and a mechanism for teambuilding and co-operation for employers (Finch & Legg, 2019). The aim of this PhD research is to identify and evaluate how Welsh language is currently used within the sphere of Adventure Sport Tourism (AST) and will explore the potential social, cultural, and professional contribution that the language can make in this field. This paper presents the review of literature focused on a current key challenge in Wales, undertaken to develop the research design to explore this further.